When launched in early 2019, MyHQHome will serve as a portal for relocation and referral services including neighborhood, profiles, exclusive listings, market reports and more.
Executives of Realogics Sotheby’s International Realty (RSIR) recently announced that they have collaborated with network affiliates of TTR Sotheby’s International Realty (serving Crystal City, Virginia and the greater Washington D.C. area), Daniel Gale Sotheby’s International Realty (serving Long Island City, Queens and neighboring boroughs on Long Island) and Sotheby’s International Realty operated by NRT (serving Manhattan in New York State) to present MyHQHome.com. The website will serve as an aid to current and future Amazon employees who may be considering a move to one of the HQ2 cities and Seattleites who might elect to sell or lease their home.
As Dean Jones, president and chief executive officer of RSIR said in a statement, “our goal is to provide an informational resource and personalized relocation services through our exclusive network of Global Real Estate Advisors whom are resident experts in these target neighborhoods. Our brand is uniquely positioned with market leading brokerages in each of the Amazon headquarter markets from coast to coast. Our dedicated website will provide a consumer facing platform to share market knowledge and connect clients with the appropriate broker and ultimately, with a preferred property solution.”
Jones adds that many RSIR brokers have been working with Amazon employees over the years—both those native to the area and those relocating from around the nation. Given his experience, Jones says it is likely that many HQ2 employees will prefer to rent before committing to a property purchase in their chosen city, which is what we saw play out in Seattle. In addition, some Amazon employees that live in the Puget Sound may elect to rent out their home or condominium as they relocate before they commit to a more permanent, East Coast move.
“I think we’ll be just as active with luxury lease referrals as we are with home sales,” Jones adds. “We know some of these leases will evolve into home purchases a few years later. In fact, a primary consumer base for our new construction condominium presales in Seattle have been employees of the local tech titans, including those at Amazon. A focus on purchasing tends to increase with the vesting of Restricted Stock Units.”
There were some consumers, however, who purchased real estate in advance of the official HQ2 announcement. The most notable being Jeff Bezos, who bought the former Textile Museum, in Washington DC’s Kalorama neighborhood, two years ago. Broker Michael Rankin, a principal of TTR Sotheby’s International Realty, facilitated the transaction.
“HQ2 will prove to be a major real estate event that will drive an unprecedented amount of housing inquiries in all of the Amazon HQ cities,” Rankin added. “Our collaboration with MyHQHome.com will help focus our efforts for the benefit of Amazon employees with the Sotheby’s white glove service that is synonymous with our brand and with prudent real estate advice they can trust.”
Once the website is fully launched, users will be able to scroll side-by-side comparisons of market fundamentals, schools and transit, housing, news aggregation and exclusive Sotheby’s International Realty® listings.
As Brad Nelson, senior vice president of marketing for New York-based Sotheby’s International Realty, Inc. said in a statement, “like all resource centers, this will be a living website that evolves over time. Interestingly, I’ve lived in both Washington, DC and Manhattan so I have relevant perspective as a consumer trying to compare and contrast the markets, the communities and the lifestyles.”